The SEO activity and the location on search engines.

Optimization, in the language of the internet, designates all those activities aimed at obtaining the best detection, analysis and reading of the website by search engines through their spiders, in order to improve (or maintain) a high ranking in the response pages to queries from web users.

The optimization activity for search engines includes various technical operations that are performed with HTML (including the markup) and on the contents of the web pages of the site, as well as on the overall hypertext structure (including interaction technologies).

Indispensable is also the activity outside the site, usually carried out with link-building techniques, dissemination of press releases and quality marketing article campaigns.